Well-known Montreal ethnic food retailer Marche Adonis is now part of the Metro supermarket chain, Canada’s Metro Inc, (TSX:MRU.A), is looking to establish itself in Metro is making a stronger play for ethnic shoppers by partnering with Marche Adonis, with Adonis managment expertise it should help Metro with it s pace to improve its offering of ethnic food
Metro which owns a large network of traditional and discount supermarkets in Ontario and Quebec, is entering the crowded Ontario and Quebec market of ethnic food, In Ontario, family-run Rabba operates 30 stores, plus there are other small retailer.
In 2009 Loblaws (TSX:L) acquired Canada's largest Asian food retailer, the T&T Supermarket chain, for $225 million, T&T has 20 stores in B.C., Alberta and Ontario, along with four distribution centres, Ethnic food is an area of growth among food retailers, particularly in the large urban centres of Montreal, Toronto, Vancouver, which have large ethnic populations. Other retailers have also expanded their ethnic offering while more members of these communities operate large stores of their own.
No dollar value for the transaction was provided, Metro is keeping its eyes open for good partners that can add other ethnic banners
Marché Adonis, Phoenicia products:
Adonis sells a wide array of fresh vegetables, marinated and grilled meats and specialty Lebanese-style dishes ranging from kibbeh to stuffed zucchini to Greek-style desserts like baklava.
Founded in 1978, and launched by brothers Elie and Jamil Cheaib and partner George Ghrayeb who moved to Canada from Damour Lebanon in 1976, they opened their first store, a modest 1,000 square foot shop at Taillon and Lajeunesse, in 1979, currently operates three large-Retail format stores in Montreal and one in Laval, a fifth store will open in the shopping developments, Dix-30, by the end of this year in Brossard.
Phoenicia products, which imports and distributes exclusive Phoenicia and Cedar brand , products including cheeses, dried fruits, bagged and canned vegetables, olives, grains, herbs, spices, sauces, condiments and marinades. has two warehouses, one in Montreal and one in Toronto.
Marche Adonis and Phoenicia together have more 1,000 employees, with estimated current retail sales at between $75-million and $95-million and the warehouse may add a further $15-million to $25-million.
Metro Inc:
Metro Inc, (TSX:MRU.A), controls about one third of the Quebec market and is considered one of the big three supermarket chains along with Sobeys and Loblaw's, with annual sales exceeding $11 billion, operates a network of more than 600 food stores under several banners including Metro, Metro Plus, Super C and Food basics, as well as over 250 drugstores under the Brunet, The Pharmacy and Drug Basics banners, employe more than 65,000 employee.
It would be several years before Adonis has a material impact on Metro’s revenue of more than $11-billion in 2011, The new partnership will determine the expansion plan in the next few weeks. The company hopes to open 10 to 12 in the next several years.
For further information:
Marie-Claude Bacon
Senior Director, Corporate Affairs Department
514 643-1086
mbacon@metro.ca
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